Allison Cafe

For several months now I have been actively involved with the American Cancer Society’s Relay for Life here in San Diego, CA. So the other day when I was flipping channels and came across their new marketing campaign, I was so excited. And from a marketing perspective, I really like the comprehensive, interactive campaign they have created with TV ads, print, a Facebook application, a website, and more. I love the messaging and emotional appeal of their new brand campaign, which positions them as the “Official Sponsor of Birthdays”. They have launched a website and Facebook application as part of their new campaign. Visit www.morebirthdays.com to register your birthday and check out some other cool stuff while you are there. The campaign was launched by The Martin Agency. The website was crafted by public relations firm Brodeur Partners.

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