Allison Cafe

I cannot say enough positive things about the power of public relations. Getting the word out about charity events in particular, can be difficult. So when the opportunity comes along to share newsworthy information about your event with the community through local media, take every measure you can to be a great interview and a good resource for your local reporters.

Today, the Relay For Life events in Chula Vista and Clairemont were featured on the NBC San Diego morning news show. Speaking in the piece are Toni Royal, Event Chairperson for the Relay For Life of Chula Vista, and myself, Allison Baloglu, Fight Back Chairperson for the Relay For Life of Clairemont. Also seen holding the banner is my husband, Stephen Baloglu, as well as 3 other Relay team members from the Chula Vista event planning committee. It didn’t show up in the online clip below, but we also got another few seconds of coverage as the local NBC morning show wrapped up at 6:57am and we waved good morning to the Today show.

Near misses can happen in a flash

Since I like to feed my inner optimist, I thought I would write about the bad things that almost happen, but don’t. Those don’t get enough attention I think. Some near misses are as simple as you should have broken that glass when it dropped on the hard tile floor, but it didn’t. Some are more dramatic like car accidents that almost happen. But they are all unexplained moments where bad things could happen but they don’t. A few evenings ago, my husband and I had a frightening experience. It prompted me to create a new category today, Near Misses.

We were driving home after dropping off our Vespa at a repair shop in Mission Hills. As we approached a very busy intersection, the light turned to green and we advanced through the light heading straight ahead. All of sudden in a flash of an instant, a car (more…)