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ALLISON CHIRDON BALOGLU P.O. Box 90201, San Diego, CA 92169 ∞ Contact Allison ∞ Website: www.allisoncreative.net ∞ Blog: www.allisoncafe.com Marketing and public relations professional with experience building marketing programs from company inception through growth stages; managing all marketing activities including public relations programs to brand management, promotion and creative, while closely monitoring performance and program budgets. Creativity
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Allison Baloglu Creative, La Jolla, CA
Marketing and Public Relations Professional, 12/2008 – Present
Marketing and public relations consulting services, catering to business to business (B2B) and business to consumer (B2C) clientele on a project basis across the following areas of marketing: copywriting, public relations, media planning, marketing budget creation and evaluation, promotion, search engine marketing, graphic design, and other special projects as needed.
- Managing branding across print and online materials for B2B and B2C clients.
- Creating content for monthly client newsletters, copywriting, creative writing and photography for B2C clients.
- Graphic design projects have included the creation of outdoor display banners, t-shirt design, and other client specific projects, including marketing collateral.
Bainbridge: Strategy Consulting and Capital Advisory, La Jolla, CA
Marketing and Public Relations Manager, 1/2008 – 11/2008
Managed all marketing and public relations initiatives for boutique management consulting and M&A advisory firm. Created and managed programs to drive revenue and client retention including: website design and maintenance, search engine marketing, advertising (online and print), tradeshow, direct marketing (direct mail and email marketing), public relations, brand management and promotion. Particular focus on developing new initiatives to drive growth within the strategy consulting, capital advisory and private equity divisions of the firm.
- Managed the firm's annual marketing budget of $200k.
- Managed lead generation and marketing spend reporting for senior management, developed marketing budgets and periodic budget reviews to evaluate effectiveness and program goals.
- Led the firm's first organized marketing audit to better define messaging, customer segments and goals.
- Spearheaded and managed the firm's website re-design, to more effectively convey the firm's new messaging.
- Managed the firm's email marketing and monthly direct mail initiatives and measured response rates.
- Implemented a new web-based direct mail order tool to increase efficiency and effectiveness of the firm's effort to source quality candidates for merger and acquisition; allowing the sales team to send custom targeted pieces while also keeping to brand standards.
- Managed creation, fulfillment and distribution of all mediums of advertising and marketing materials; including media planning and buying, and copywriting and design for detailed case studies and articles.
- Managed all public relation efforts; resulted in features by CFO Magazine and Financial Week.
- Managed all tradeshow events, including sponsorship and exhibitions at events such as Society of Competitive Intelligence Professionals (SCIP), Buyouts, and the Association for Corporate Growth (ACG).
- Managed client service initiatives to support the marketing and operational needs of the firm; including regularly scheduled firm sponsored, client appreciation events.
Concerto Networks, Inc., San Diego, CA
Marketing and Public Relations Manager and Sales Support Specialist, 1/2004 - 1/2008
Managed all marketing and public relations initiatives for emerging technology franchise company. Created and managed programs to create brand awareness and value including search engine marketing, advertising (online and print), tradeshow, direct marketing, public relations, promotion, and co-branded marketing efforts with partner organizations. Often utilized guerrilla marketing and word-of-mouth marketing tactics to fuel the grand opening and growth of individual franchise outlets.
- Managed marketing budget of $400k over 4 years to grow franchise licenses from 1 to over 60 in 6 countries and 20 U.S. States.
- Managed lead generation and marketing spend reporting for senior management, developed marketing budgets and periodic budget reviews to evaluate effectiveness and program goals.
- Managed creation, fulfillment and distribution of all mediums of advertising and marketing materials; including media planning and buying.
- Brand management to build brand awareness; create and enforce brand guidelines.
- Managed programs and relationships with third party agencies and vendors to ensure brand integrity and performance objectives and time tables.
- Managed creation, execution and management of content for corporate websites, extranet, email marketing and email client newsletters.
- Created, implemented and managed the daily operation and fulfillment of the internal web-store for the franchise network as a brand management tool and profit center.
- Managed all tradeshow events; International Consumer Electronics Show (CES) and franchise industry shows.
- Managed all public relation efforts; writing and publishing press releases and professional biographies, planning events, representing company at tradeshows, tracking trends, identifying opportunities for media coverage, and distributed information to media outlets and other formats such as RSS feeds.
Nicholas-Applegate Capital Management (Allianz Global Investors) , San Diego, CA
Assistant to Domestic Equity Investments, 1/2000 – 1/2004 - Primary support role for 70+ member Investment Team.
- Liaison between Portfolio Managers and the Client Service, Marketing and Consulting departments.
- Created procedures for Investment Team involvement in client service activities.
- Provided reporting such as portfolio performance reports.
Bachelor of Arts - Business Administration, Spanish Minor; 1999 Flagler College, St. Augustine, FL 1/2009 – Present American Cancer Society, 2009 Relay For Life, Clairemont, CA
Volunteer, Publicity Chairperson and Fight Back Chairperson - Integral role on the event planning committee for the 2009 first year event in Clairemont, which generated over $30k for the American Cancer Society.
- Responsible for ensuring that the educational component of our event, or Fight Back activities, were carried out at all planning meetings and at the actual event, including conducting the closing ceremony.
- Conducted fund raising events, sponsorship building and promoted our event to area businesses.
- Pitched our event's press release to local media.
- Conducted on-camera appearances to gain community awareness of our event.
- Achieved live coverage by 2 major television networks (CBS 8 and NBC 7/39) and 1 local station (KUSI).
Sailing (ASA 101 certified), Nutrition, Travel, Photography, Volleyball, Running, Yoga, Pilates, Backpacking |
