Allison, “Ali”, has done an amazing job sharing her knowledge and talents to help us get our business off the ground.
Starting from scratch: We’re just embarking upon our entrepreneurial journey; we don’t know what we don’t know. Our naiveté allows us to jump in with enthusiasm and a fresh attitude. Ali has kept us up to speed with the information and skills we need in order to get started on our goals. Within hours of just mentioning our idea for a business and blog, she set us up to easily add content to our blog and generated our logo super fast. Having a set logo and a place to publish our thoughts and announcements has made us feel more official and motivated to keep working.
Design for the sexes: We’re a husband and wife team and wanted a logo that would satisfy our feminine and not-so-feminine preferences. I wanted a crafty little birdie, Matt wanted a hieroglyphic kestrel. Ali really took the time to listen to all of our requests and design something that made us both happy. I wouldn’t call the logo a compromise, because it met all of our requirements. It’s just right, and we couldn’t conceive of ‘just right’ until Ali drafted several options. She made the bird green to represent our ‘eco’ mission and she paid special attention to font and sizing. Ali generated a simple logo that fits us perfectly.
Cohesion and attention to detail: We started out with an idea and lots of scattered pieces. At first, the different aspects of our company didn’t mesh well together. We were lacking the common elements that now link our different products and media to create a comprehensive package. Ali helped us to hone our focus and create a cohesive multi-media effect that accurately represents our vision and direction. She also added user-friendly details so that customers could browse through our home page, shop, and blog with ease.
Future Feathering: We’re really enjoying the process of establishing and maintaining Domestic Nest. We have no idea what the future will hold for our little business. Ali has encouraged us to leave room for possibility. We like what we’re doing & hope you enjoy browsing through our Domestic Nest!